JTruffles Name

In about the second grade, I remember looking up the hill from my house at the giant letters “NC” mounted on the middle school which were the school’s initials standing for North Cache.  My name bore the same initials. My brothers and I brainstormed at what other famous names started with NC like “No Charge” and “North Carolina” and even “North Corea” – remember I was in the second grade.  Well, I liked my name and I was thrilled that the gigantic initials were there to greet me as I walked out my front door on the way to school every morning even though I attended Park Elementary located in the opposite direction.  Initials can stand for a lot of things.  Sometimes we make up acronyms that are words themselves.  Large corporations and government agencies have published directories of acronyms and their definitions to help the employees learn the jargon and talk the talk. The complexity of many letters run together seem to confuse and show more intellect than what is really there.  So if you could choose just one letter that would connote something of great worth, what would that letter be?
 
Subsequently, to follow that thought: what does the J stand for in J truffles?  I can honestly say that of all the 26 letters that we had to choose from, this one was the best.  It is a sleek letter that shows well in a signature or other type of font and works really well with Art Deco. And now, drum roll please: It stands for Elegance, Tasteful, Beautiful, Approachable, Legacy, and Family.  
 
Looking back four generations to a family that immigrated to the US from Ireland during the potato famine era of the mid 1800s.
 
J stands for Great Grandmother Maggie Fitzpatrick who while in her young 20s competed in a foot race in Central Park and won $5 and a box of chocolates.  At the finish line was her 18 month old son, George sitting in a stroller along side his sister. George remembers the race and seeing his mothers beautiful red flowing hair as she ran by.  Maggie loved to serve a parfait chocolate treat in her little confections store in Queens.
 
J stands for the boy in the stroller, George, who passed away just this past year.  This month he would turn 100 years old.  But his granddaughter still carries on the tradition of delicious chocolate treats and sells them for $5 a box. 
 
J stands for Jean, CEO of The Seattle Chocolate Company.  The J is not an acronym, it connotes a list of definitions like a master acronym.  It is a tradition reaching back beyond its own creation and it stands for Elegance, Tasteful, Beautiful, Approachable, Legacy, and Family.  George was born September 16, 1909, The J truffles will arrive at stores on September 16, 2009. 100 years to the day. Here is to all things great including Great Grandmother Maggie, and Grandfather Poppy, and to Mother Gilda.  Can you see now all of the J reasons to call this new brand to take us another 100 years?