Truffle Blog
From a Hotel in China
November 10, 2009 | By Niel Campbell
What an exhilarating day today! We traveled for 7 hours and toured three plants sourcing many components for the J Truffles line. Traveling at high velocity in a car can be a terrifying experience if not in complete control. For 7 hours today I realized that one can be terrified even at a very low velocity and even while standing still. Today was more excitement than a high octane theme park. Now arriving back at my hotel, I am almost speechless and relieved to find myself no worse for the wear with the slight exception of temporary deafness. I am hoping that auditory nerves can heal overnight.
There are a couple of unwritten rules when traveling in China:
a. One can never speak too loudly.
b. One can never honk too much.
Once I knew these rules and reset my expectations, I found China to be invigorating. The first road game I experienced I call “Chicken”. If you enjoyed playing chicken as a teenager on a narrow country road back home, then you are going to love it on a freeway. In China, they play Chicken like full time professionals. They don’t even find it that exciting. I, on the other hand, had seven full hours of continuous unexpected thrills on the roads. Despite the fact that I have very short fingernails, there are significant nail marks embedded in the back seat and overhead handle of our light weight sedan.
People keep smiling at me as I smile at them. As soon as the muscle spasms begin to relax in my lower jaw unclenching my teeth, they will see a warmer, more natural smile which will better express my elated feelings of being alive. Hallelujah! I am now walking on the ground out of reach of vehicular dodge ball.
I wish all of you could be here to share this awesome experience with me. I am logged on to the internet in the business center to memorialize this day. I am being charged 13 Rmb per hour which equates to about $1.50 per hour which is a good thing because my fingers still sport white knuckles and are suffering from involuntary movement as I type.
I know that women are masterful at being multi-tasking experts: But today I witnessed on more than one occasion, the driver of our car, Mr. Tan, attempt to run down a few pedestrians or an oncoming bus while screaming in loud and animated Mandarin at a vendor on his cell phone. BTW, did you know that the sidewalk can also be used as a “car pool lane” in an emergency? And you don’t have to specify the emergency type. If I may translate the idea of what he said into perfect English, it would be something like this: "Hey, what’s up Joe? Don’t even think about telling me you won’t be ready. I have a customer in the back seat of my car at this very moment and he is counting on you to deliver the impossible. If you think you are going to let me down, then I will go get three other suppliers that will get it done. I thought you would see it my way. Thank you for pleasing my guest whom you have never met. Thank you. Bye now." I turned to Mr. Tseng seated in the back with me and asked him if he was the good cop or the bad cop between the two of them. To which Mr. Tseng replied: “He is bad cop, I am the worser cop." “Man I love this place!” I thought as I closed my eyes waiting to feel the bump-bump, as we rapidly approached a bicyclist and some random strollers in front of us. The bump never came.
Happy Sunday to everyone! Thanks for letting me blog a little. I feel much better now. I was tempted to use a little sarcasm tonight but I refrained. All seriousness aside, I did have a great day and it was very productive too. I truly cannot speak highly enough about Mr. Tseng and Mr. Tan. They have been a lot of fun to be with and they are extraordinarily skilled in what they do (with the possible exception of driving). Come to think of it, we did not collide with anyone or run over anything. They are skilled at everything. Their whole staff is top notch at sourcing, follow up and quality. I am very excited about this new vendor relationship. Good night all.
The Value of Good Food
October 14, 2009 | By Niel Campbell
As a young boy at the age of about ten years, I remember eating dinner at the home of the Dean of the College. I overheard my mother say “oh don’t worry, my boys will eat anything you serve them”. To which I silently replied, uh, wait a second, there are a few things that my body can’t tolerate for example, boiled spinach and then what about lima beans. I was too afraid to correct my mother in company or even in private and hint to Mom that spinach will probably kill me. From that moment on until the dinner was served, I was consumed with the thought that all of the spinach would be left to me to eat because no one else would eat it either and they knew that I would. Truth be known, my near death concern completely evaporated when the meal was served. Ahh, no spinach in sight. Oohooh, but there is a lima bean sighting in the bean salad. This is going to be tragic if not handled carefully. My mothers tutelage encouraged me to always follow the hostess when serving and eating. So I did and carefully spooned a very modest amount of beans onto my plate following just as she did, but while surgically avoiding the limas. I was home free. And when the Chicken Cordon Bleu was served, and the salad and all the rest of the fine cuisine, I was in heaven and stopped short of licking my plate but only because the hostess didn’t lick her plate. My little brother and I received great praise for cleaning up our plates so nicely. I of course also had to watch after my little brother Johnny, two years my junior to make sure that he had a sufficiency of food and to avoid of limas too.
I do enjoy many foods from around the world. But there a few more dishes that have been placed on the spinach list. I should spare you that list as I don’t want to alter your opportunity to enjoy those potentially savory morsels should you happen upon them in your travels. However there is one that I will mention as it relates to this topic most specifically. When in Japan, eat sushi. I enjoy sushi. I do admittedly have a hard time with some servings like a shrimp still lucid enough to try an escape from my plate. But the worst thing of all for me, is sitting criss-cross-applesauce on a restaurant floor with both my legs in varying states of numbness and tingling and then eating Urchin on a mint leave. There is not a host or hostess that would be able to influence my reflexive reaction. When I try to excuse myself from the table, I realize that I am captive by my own non functioning legs now heavy into their slumber. With no escape clause, I have to place this item on the spinach list. Ok, there, I said it. Now what on earth does all of this have to do with chocolate?
Chocolate should never reach anyone’s spinach list. It should stand alone and hold up to even the most discriminating pallets. Sometime we do a great disservice to chocolate by trying to flavor it with wild and unique flavors. And it is always reminiscent of the urchin when I happen upon such a chocolate. The flavoring can overpower the chocolate and the result is a disappointing calorie consumption moment where the flavor was polarizing and the chocolate made it to the spinach list.
If proper care is taken to use a good well conched chocolate where the flavenoids and antioxidants are still present through proper processing, then you are well on your way to having an interesting and joyful consumption experience. Add to that complimentary natural flavors which may accentuate the chocolate flavor, then your appetite becomes satiated. My Mother now nearing 80, is a strong believer that some good chocolate at about three in the afternoon is still the perfect answer to whatever ails her. In fact it is the antidote to too much spinach and lima beans. But badly flavored chocolate can destroy the whole day. If you have one piece, she says, then make it a good one. Mom keeps Seattle Chocolates chocolate stored in her pantry and hidden from Dad. Every once in a while she will hint to me that she may be running a little low in her supply. I think because she shares it with Dad. In any case, It is my sworn duty to supply my Mom with Chocolate. And I am happy to oblige.
The Pyramid Shape
October 07, 2009 | By Niel Campbell
A number of years ago, I spent some time visiting the ancient ruins of the Yucatan Peninsula in Southeast Mexico. There is really nothing ruined about them. And when I become that ancient, I hope to look as wonderful. I walked through Chichen Itza, Uxmal, Izamal, Tulum and a half dozen other sites which seem to be as plentiful as gas stations upon their green landscape, yet most of them still remain enshrouded in a blanket of jungle vines, trees, and thick underbrush. At Chichen Itza, I was particularly struck by the grandeur for which a picture cannot do justice. Climbing up the steps of the pyramid, there is a moment where I thought, I am glad that no one is here to coax me down from my perilous and willingly precarious assent. Rising above the surrounding jungle floor, the vistas become an endless 360 degree feast as the rich primary colors of blue skies taper into the lush eternal green.
Looking down at my own feet and completely ignoring my fear of heights, I stand close enough to let my toes get a good downward look as well and being so close to the edge of a very steep precipice, I find that I could not be more firmly planted on an immovable structure. I study these amazingly massive hewn rocks in precision cut form, not indigenous to the region and I wonder how many people over the course of so many millennia before; have stood in awe on this very same square foot of space and beheld what I behold.
It is unclear whether the Gods constructed it for man or man constructed it for the Gods, but whichever way that one went, they certainly outdid themselves. This is not the only special place where titans of old created the monolithic footstools of their domain. It is not far to another place similar in stature and permanence where what remains beyond its magnificent stonework lingers the echoes of five thousand years of the pondering and wondering and the awestruck, of dreams and the dreamers. These were the dreams for an era and what are left behind have become our enjoyment and our security and our reverence to the forbearers, whoe’er they were. So add to these, Teotihuacan, Palenque, Macchu Picchu, and Luxor and many yet to be uncovered. All of these sights, unique one from the next, and yet strikingly comparable and overwhelming. Each one commanding a very profound and silent respect.
All that one can see upon first inspection of these timeless juggernauts are seemingly the coarse and brawny outward dominance created with the broad brush of an army of architects and engineers or maybe neither. Maybe it was just an endless and mindless labor pool applied to the cause because there was nothing else on their calendars to do during their mortal sojourn. Their work seems rough. So their purpose comes into question and their accuracy immediately discounted until proven intentional. They decided to not leave us any blueprints for the quick answer.
But now sitting upon the top step of my first world renowned pyramid- The Temple of Kukulcan: Ku means God, kul means feathered, and can with an accent means serpent – if you speak Mayan. Or the feathered serpent God. For an untracked amount of time, but certainly long enough to improve my suntan on both sides of my head, I aligned my eyes with neighboring structures and edges and shadows. So while my head was being used as a sundial for someone else, I was using my thumb and right eye, with my lazy eye shut, to scope out the exacting geometries before me. Straight ahead lay a massive cenote, an open well with a thousand endless springs. I gazed at the neighboring Temple of the Warriors off to my right, and the so called Ball Court off to my left and to my left flank was the closest thing to a modern solar observatory but this one made of stone. My first pseudo observatory experience was at age twelve as a boy scout visiting in Chicago there on the edge of Lake Michigan near the Ancient History Museum at the Planetarium. At that time, I thought “what a cool and original design for a building”. Now, sitting on Chichen Itza, ten years hence, I quickly understood which building design was the “original”.
Now the questions start flooding my reason; Was the intent made to be one of precision in this work and what might have been their purpose. There is a masterful connection to the extraterrestrial or at least to the solar system, even more advanced than modern day as their “Mayan” calendar is still acclaimed to be more accurate. And what of their structures: though its foundation is set askew, the four portals of the “Caracol” planetarium dome are exacting with a compass rose directionally quartered. I looked at the order of the warriors as they are called and Chac Mol who was seated above them as if Chac had stewardship over them. And what of the Ball Court to my left where in the elongated court at several tens of yards, maybe 70 yards, there is perfect acoustics that reach only the throne at the opposite end. Wanting to have my own fun, I asked someone to whisper to me while positioned and standing at the other end of the court. I stood where a king or a soccer coach might be seated on a throne. Just a whisper worked. And those between us could not pick up the audible. Talk about calling in a play on fourth down and ten yards to go with two seconds left on the clock!
And then there is the temple of Kukulcan itself where I still remain perched. A purposeful serpentine shadow is cast upon the steps that truly creates the form of a serpent stretching down the full length of the steps and connects to the stonework of a serpents head that is mounted on each side of the steps at the base. But the shadow only shows up by the Suns position in the sky just one day each year. It happens at noon day on April 6. I would call that amazing solar precision. All of the pyramids around the world have this type of astounding detail juxtaposed against their largess and coarseness.
Something analogous would be a random gigantic raincloud passing overhead but releasing purposefully a selected set of raindrops that are precisely aimed to hit only me on the forehead. All I can say to the raincloud is: “you’re just lucky old cloud that I have a big forehead – but nice shot anyway”. There is little on this planet that is more architecturally mysterious, and yet has such far reaching influence in our modern day existence. We find their shapes in our buildings everywhere. Just look up and see for yourself. We salute the titans of the ages and honor them by carrying on their legacy. Thank goodness we didn’t have to make chocolate in such grand scale but we still must make it with discriminating precision and taste, and supporting their original thought to use both the broad brush and also the fine finishing touch. So here is chocolate celebrating the ages with precise computer numerical control designs using five planes and a common vertex to four. Here is to all natural and few ingredients with ganache flavors that are carefully architected.
JTruffles Name
September 30, 2009 | By Niel Campbell
In about the second grade, I remember looking up the hill from my house at the giant letters “NC” mounted on the middle school which were the school’s initials standing for North Cache. My name bore the same initials. My brothers and I brainstormed at what other famous names started with NC like “No Charge” and “North Carolina” and even “North Corea” – remember I was in the second grade. Well, I liked my name and I was thrilled that the gigantic initials were there to greet me as I walked out my front door on the way to school every morning even though I attended Park Elementary located in the opposite direction. Initials can stand for a lot of things. Sometimes we make up acronyms that are words themselves. Large corporations and government agencies have published directories of acronyms and their definitions to help the employees learn the jargon and talk the talk. The complexity of many letters run together seem to confuse and show more intellect than what is really there. So if you could choose just one letter that would connote something of great worth, what would that letter be?
Subsequently, to follow that thought: what does the J stand for in J truffles? I can honestly say that of all the 26 letters that we had to choose from, this one was the best. It is a sleek letter that shows well in a signature or other type of font and works really well with Art Deco. And now, drum roll please: It stands for Elegance, Tasteful, Beautiful, Approachable, Legacy, and Family.
Looking back four generations to a family that immigrated to the US from Ireland during the potato famine era of the mid 1800s.
J stands for Great Grandmother Maggie Fitzpatrick who while in her young 20s competed in a foot race in Central Park and won $5 and a box of chocolates. At the finish line was her 18 month old son, George sitting in a stroller along side his sister. George remembers the race and seeing his mothers beautiful red flowing hair as she ran by. Maggie loved to serve a parfait chocolate treat in her little confections store in Queens.
J stands for the boy in the stroller, George, who passed away just this past year. This month he would turn 100 years old. But his granddaughter still carries on the tradition of delicious chocolate treats and sells them for $5 a box.
J stands for Jean, CEO of The Seattle Chocolate Company. The J is not an acronym, it connotes a list of definitions like a master acronym. It is a tradition reaching back beyond its own creation and it stands for Elegance, Tasteful, Beautiful, Approachable, Legacy, and Family. George was born September 16, 1909, The J truffles will arrive at stores on September 16, 2009. 100 years to the day. Here is to all things great including Great Grandmother Maggie, and Grandfather Poppy, and to Mother Gilda. Can you see now all of the J reasons to call this new brand to take us another 100 years?